Unwired Logic Ads Conversion Tracking

Measure the advertising that actually drives your bookings and sales.

Unwired Logic Ads Conversion Tracking is a conversion-tracking tool for businesses that advertise on Google Ads and Meta. When someone clicks one of your ads and later becomes a lead or a paying customer on your connected business platform (for example Storeganise), this application reports that outcome back to your own Google Ads and Meta accounts as a conversion - so the ad platforms can optimise your campaigns toward real customers instead of just clicks.

How the Google Ads connection works

To send conversions to Google, you (the advertiser/operator) explicitly authorise the application through Google's OAuth consent screen. With that permission, the application connects to your own Google Ads account and uploads offline click conversions to it. It requests a single scope, https://www.googleapis.com/auth/adwords, and uses it only to:

List your accessible Google Ads accounts, so you can choose which one to connect; and
Upload conversion events (offline click conversions) to the account you chose.

The application accesses only the Google Ads accounts you grant, and you can disconnect or revoke access at any time.

What it does

Follows the journey

Recognises a visitor from their first ad click and links it to the eventual lead, booking, or sale.

Closes the loop

Sends real outcomes back to Google Ads and Meta, so bidding optimises for customers, not clicks.

You stay in control

You map which activities become conversions, and connect only the ad accounts you own.

Privacy-aware

Contact details are hashed before they ever leave your platform; only ad-attributed events are sent.

What data is sent to the ad platforms

Ad click identifiers captured from the landing URL - Google gclid/gbraid/wbraid and Meta fbclid.
The conversion type, timestamp, and (optionally) the booking/sale value and currency.
For Meta only, the customer's email and phone - SHA-256 hashed before transmission, never sent in the clear. Google Ads uploads are keyed on the click identifier, not contact details.

Google API Services User Data Policy (Limited Use). This application's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Google user data is used only to provide the conversion-upload feature, is never sold or used for advertising, and is not used to train AI/ML models.

Learn more

Read our Privacy Policy and Terms of Service for full detail on data handling and the terms of use. Questions? Email support@unwiredlogic.com.